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Before You Build an MVP, Do This One Crucial Thing

How many times have you heard this phrase in startup or corporate innovation meetings? “We need to build an MVP!” 🚀 Sounds proactive, right? But here’s a hard truth:
Jumping straight into building an MVP is like sprinting into a fog—you don’t know where you’re going, and you’ll probably hit a wall.

Smart founders don’t start by building an MVP. They start by validating the problem. Without that, you’re essentially gambling with your time, money, and energy.

  1. The “Blind Build” Trap:
  • Most startups rush to build something tangible—fast.
  • But without real problem validation, you end up guessing what customers want, leading to wasted resources.
  • Result: a fast-forward failure.
  1. MVP Chaos—What Actually Happens:
    • Building an MVP before validation means ballooning costs, unclear direction, and endless iterations.
    • It’s a recipe for burning out before you even get real traction.
  2. The Psychological Trap of MVP Failure:
    • Imagine launching your MVP and hearing crickets.
    • Was it the wrong problem?
    • Was it a bad solution?
    • Without validation, you’ll never know. The confusion can be fatal.
  3. The Smarter Way—Validate First:
    • Before touching a single line of code, test your problem hypothesis.
    • Use quick, low-cost experiments like:
      • Landing pages
      • Demo videos (Ă  la Dropbox)
      • Customer interviews
    • Only when you have proof of real demand should you move on to building an MVP.
  4. Real-Life Example—Dropbox:
    • Dropbox didn’t build before they validated.
    • They used a simple explainer video, which went viral and got them 75k signups in one night—proof of demand without writing a single line of code.

Building an MVP too soon is not just risky—it’s often startup suicide. Instead, validate your problem first, build second, and give yourself a fighting chance at success.
💡 Let’s build smarter. Have you seen startups fall into the MVP trap before? Drop your thoughts below!

Try derisky.ai to validate your problem first.

Laurens Lang
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